Sports giant Puma has teamed up with Modibodi to launch a range of leak-free period underwear and activewear. The collab has been created to help women stay active during their period while making a positive environmental impact.
According to research, girls’ participation in sport drops from 69 per cent (ages 11-12) to 45 per cent (ages 13-15) during menstruation. Additionally, single-use plastic used for disposable period products can take hundreds of years to decompose.
“As a global brand, we felt it important to do our part to address these issues,” says Erin Longin, global director run/train at Puma. “The Puma x Modibodi collaboration allows women to stay active without having to worry about leaks while reducing their monthly waste from period products.”
Disposable period products pollute the environment and are more expensive long term than their reusable, sustainable counterparts. The Puma x Modibodi collection is designed to be reused and replaces the need for disposable pads, liners and tampons, while ensuring women can stay comfortable, odour free and protected.
“No woman should have to sit on the sidelines of life because they have their period or bladder leaks,” said Modibodi founder Kristy Chong “We are thrilled to launch this collection with Puma and together normalise menstruation and tackle the stigma that women can’t be active on their periods or when experiencing any of life’s leaks.”
As part of the launch, both brands will work with Puma’s She Moves Us charity partner, Women Win, to donate a bundle pack of five briefs to 500 girls and women in need. This five-pack bundle covers a person for their monthly cycle and will last for up to four years.
The first Puma x Modibodi active underwear collection is due to launch in May.