Womenswear indie group Sassy and Boo has opened its ninth bricks-and-mortar store in popular Cotswold tourist destination Broadway. Located on the high street, its new 512sq ft store stocks own label Luella alongside a curated edit of guest brands.
Founder Alison Townshend says the town is an ideal location for the boutique and that she’d been waiting for the right premises to become available for a number of years. “Broadway is a beautiful location, predominantly offering independent shopping, where visitors can enjoy other lovely stores and eateries creating a great experience,” she says. “Many come for an extended break and the well-known Lygon Arms is a super place to stay.
“We hope we’ll bring fabulous affordable fashion to the area combined with great customer service. In addition, we hope the new store will contribute to the economic growth in Broadway village attracting increased footfall for all the businesses.”
Sassy and Boo is spreading the word about the opening on social media and through its other stores. It will also host a series of in-store events to grow its customer base. “We continuously seek feedback from our customers to understand their needs and preferences, allowing us to tailor our offerings and services to better meet their expectations. We’re really looking forward to welcoming residents and visitors to our new store soon.”
Founded in 2005, Sassy and Boo operates eight other physical stores across South England in locations including Cirencester, Bath, Woodstock and Marlborough.